We have the power in our wallets and this season, we pledge to support small businesses, women of color and mother-owned organizations.


1. Shopping Women-Owned businesses doubles your impact by supporting small business AND investing in families, communities, and women everywhere.

2. Women shouldn’t have to choose between their businesses and children. We have power in our wallets and this season we pledge to SHOP MOM™.

3. Now is the time! It’s time for gender equality and raising awareness and funds for parental leave. We, especially women, need to hear, feel and see these words put into action more than ever.