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Joining Shopmom comes with many perks

Build Your Circle

Join a community of like-minded women and mothers dedicated to brand elevation and essential connections.

Simple checkout

Our secure checkout is quick and easy to use.

Toolbox of Resources

Access powerful resources, workshops, and insider updates tailored for e-commerce entrepreneurs.

Expand Your Reach

Elevate your online presence through corporate Ai driven virtual shopping festivals.

Unlock Benefits

Access a diverse roster of female-owned suppliers and explore diversity and minority-owned certifications and benefits for women- owned businesses.

Elevated Partnerships

Collaborate with top-tier brands and influencers on seasonal campaigns.

Election Criteria

Diverse-led business Accordion Arrow

Applicants who self-certify as a diverse-led business. This includes businesses with at least 51% ownership by individuals such as Women, Veterans, Persons with Disabilities, LGBTQ+ individuals, and persons identifying as African American, Asian, Hispanic or Latino, Middle Eastern or North African, Native Hawaiian or Pacific Islander, Native American, or Alaska Native.

US-based and operated Accordion Arrow

The business must be founded and operated in the USA, and should be a registered corporate entity.

Contribute Accordion Arrow

There is a commitment to donate a predetermined percentage of sales to The Mom Economy (a 501c3 organization) via our ShopMom store and/or a ShopMom promotional code.

Product or Service Criteria Accordion Arrow

Eligible businesses must sell a product, service, or good. We do not accept businesses focused on direct sales & multi-level marketing (e.g., Mary Kay, LulaRoe, It Works, LipSense, Scentsy), wholesale distributors, national franchises, or those involved in alcohol sales.

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